Launching a New Product for Your D2C Brand

When it comes to launching a new product for a D2C brand one has to keep lot of aspects in mind.

Due to high competition in the D2C market, it becomes necessary for us to do an in-depth study of the market before launching your product.

Let’s talk about some questions need to ask yourselves before launching your product.

What audience is being targeted and what is the market behavior?

The market behavior depends on the audience requirements, psychology, demography and region. We need to build our marketing strategy around these points.

What is the product's Unique Value Proposition?

What makes your product stand out from the various other products of the same kind in the market? How is it different and why the customer should buy your product over others? All these questions can be answered only when we define a clear Unique Value Proposition for your product.

What’s in the box?

Create curiosity amongst your customers before launching the product. Use various platforms like social media, marketing and your website to share pre-launch teasers of the product.

What is the product?

Talk about the features, benefits and uniqueness of your product. Write blogs or posts about the product. Make videos that talks about the product and if possible get real-life experiences of existing customers.

Where to find the product?

Create a dedicated landing page for your product. Design an informative and creative page where you have pictures, videos, blogs and reviews of the product.

How to reach the target audience?

Prepare an email list of the target audience. Send emails of teasers, countdowns and exclusive offers. Make them a part of your launching process. Create curiosity in them so that they eagerly wait for the launch.

Why do I need an influencer collaboration?

An influencer helps you reach out to a larger segment of the audience and also creates faith in your product. So collaborating with an influencer is a win-win situation.

Which is the best marketing strategy?

With 3/4th of people using the internet and social media today, it has become one of the best ways to reach out to your customers. Create a well-defined social media strategy which has posts, blogs and videos of the pre-launch of the product. Send teasers on social media every day. Get the audience thinking about the product before its launch.

Should I opt for SEO for my D2C website?

As the name suggests SEO means Search Engine Optimisation. This feature helps to improve the ranking of your website to bring it to the top. This increases the visibility of your brand to the targeted customer.

It gives organic traffic and refined results to the customers thereby decreasing the heavy cost that the company incurs in advertising.

It helps your brand to stand out in the online competition with the other companies and attracts real users towards your product.

SEO is a flexible and long-term strategy that will change as per the market's ups and downs. It targets the real audience which helps to optimize your marketing strategy.

Also, it is considered to be the best tool for D2C branding as it improves your presence in local and international markets and reaches out to the targeted audience.

Above all, it is the most cost-effective strategy that gives you the worth of your money (investment).

How do you initiate sales?

On the primary level, the best way to initiate sales is to give offers or deals that are for a limited time period. Give the pre-booking discounts or benefits that will encourage the customer to get going.

What do users say about your product?

Get user reviews and ratings. Put them on your landing page for others to read. Let them know the real picture of your product from the real users. This creates value and trust for your products.

Should you go for a partnership?

Partnership or collaboration is a good idea when you have complementary brands. It helps in the cross-promotion of the product and also reaches out to a wider segment of customers.

How to create an audience for the product?

You can reach out directly to our audience through different online modes. Answer their queries, understand their demands and discuss how our product is relatable to their demands.

Why should You take a feedback?

A customer is always more interested in buying a tried and tested product. So taking feedback from your early customers and putting their product reviews on your site helps others to choose your product.

Do You need to follow up after the product launch?

The post-launch follow-up is very important to keep connected with your customers and to increase the life of your product in the market.

What were the challenges faced during the product launch?

Once your product is launched do a post-launch analysis like website traffic, conversion rates, social media influence and sales to understand the challenges you faced in the product launch and be more prepared for future launches.

So to conclude a successful D2C product launch is a blend of strategic planning, reaching out to customers through various marketing modes, creating a strong customer relationship with regular follow-ups and analyzing the loopholes and filling the gaps.

For more details, visit: www.digitalpro.fit